You'll set up the formation, directly influence them during games, decide the training regime, and watch them as they get up to all sorts in their private lives. The guys behind Lords of Football have uploaded a few trailers you can check out. I recommend starting with this one:
We've been generously provided with 20 Steam keys to give away in a competition to you guys, fans of Football and Complete Control Over Simulated Lives (who didn't love deleting the ladder to the pool for kicks in The Sims? Haha, "kicks," get it?)
And why not Follow @lordsoffootball to tell them how awesome they are for providing us the chance for this competition? :)
Make sure you tweet before 1100 UTC April 8th (Monday) and then we'll choose winners and contact them via Twitter DM - If you aren't following us we can't message you with your prize!
GMG Trivia: Even non-football fans in the GMG office have been looking forward to this one, following all their simulated shenanigans.